“We’re having active discussions right now with a variety of sports affiliates” about both paid advertising and partnerships to encourage enrollment, Sebelius told reporters.
HHS is reportedly also in talks with the NBA to promote the law.
Partnerships with sports organizations are especially promising to HHS because the department hopes large numbers of young, healthy men will enroll in the law’s new coverage options.
Attracting young, healthy people will help keep premiums from rising dramatically once the law begins offering new protections for more expensive patients — namely, banning insurance companies from discriminating against people with preexisting conditions.
The cost is much more of a factor than all the marketing in the world.
That said, I would encourage young people to realize that they aren’t immortal and they can NOT get coverage anytime they want. Although the ACA does accept pre-existing conditions, that is ONLY during the open enrollment period. Also, in many cases you may have to wait 15 to 45 days for coverage to start. Be careful out there.