Uninsured uninformed about Obamacare

Gallup: In U.S., 43% of Uninsured Unaware They Must Get Coverage.

The vast majority of Americans, 81%, say they are aware of the 2010 Affordable Care Act’s (ACA’s) requirement that most Americans must carry health insurance or pay a fine. Americans who are currently uninsured — those most directly affected by this requirement — are much less likely to be aware of the provision, with 56% saying they know about it and 43% saying they are unaware.


The subgroups that are less likely to be aware of the health insurance requirement are also the subgroups that are least likely to be insured, including Hispanics, blacks, young adults, and those in lower-income households.


I see LOTS of marketing this summer to reach the uninformed uninsured!


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